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Monday 13 June 2011

Research: Good Brand

In today generation, one company and its products, that are known by almost everyone is APPLE. Since the founding of Apple Inc. they have brought groundbreaking products to the world with the most advanced technologies. They have made many revolutionary products such as iPod, IPhone, Macintosh, laptops, IPad and ITunes. Most of their portable products include the letter “I” in front of it. This is their basic branding style. This company is an excellent example of creating a brand though logo. They have achieved world renowned recognition for their logo. It is probably the one and the only logo to not incorporate their company name on it. This company is very successful in today world, as it has exceptional advertising concepts. They are simple yet bold to the audience. All of their products have an excellent design that is very appealing to the viewer. It is a company that is more catered to the younger audience and it captures their attention completely with its combination of great product and advertisements.
APPLE logo

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