1) GAP log seems really simple with its basic dark blue background. It’s like the old corporate style which does not attract many viewers. I want the new logo to have a better background that catches the eye. The background should be abstract or have sum pattern in it so it seems complex but appealing.
2.) The current font does not suit the logo. It look awkward in its position, seems like the lettering is stretched too much
3) GAP is a clothing store that is supposed to modern and stylish. Their logo just doesn’t represent that. The following is a picture of their advertisement, the picture would define gap as a cool product. But its logo takes it away.
4) The gap logo went through a process of creating a new and modern logo for their company, unfortunately the new logo lasted only a week due to its terrible design. The company knew that its old logo needs refreshment but they don’t quite know how to do it.
5) The gap logo is something which u cannot show off much, unlike all the other leading brands like Nike, Adidas, and Puma. The logo should be publically recognized as a great logo not a dull logo.
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