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Monday 13 June 2011

Research: Current Brand Personality


If gap were a person, it would be freakishly tall, dark colored, boring and like someone who does not fit in. Because it’s not cool as the other people but it’s not really terrible to be with bad people. It’s stuck in between. The person would have a blue suit all the time like a corporate/business person. It would not be very outgoing, it’s kind of gloomy sad logo. The person would not be following the currents trends that a going, it would be a little behind. Its trying to catch up to being modern and sleek but it unable to do so. The person is like an 80’s, kind of old and not too hip.

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