50 Variation of GAP

I could post my variations up before as the size was too big and i wasn't able to get in blogger. But here they are.

VIDEO COMMERCIAL for GAP

Took forever to render this in really high quality. but finally got it. Here is the final copy of the commercial. Watch it in full quality to see it more clear.

Reflection of the project

What about your project was most successful? Explain

The thing that was most successful about my project was that i got enhance my skills of using photoshop and especially illustrator. During the creation of the 50 logo, i went through lot of tutorials that helped me get in depths of what the programs can do. Also during the advertisement phase, i used a combination of after effects and sony vegas. I have gotten to know some basic elements of these programs. This assignment has definately opened my eyes to the power fo wht softwares can do. Overall it was a very fun assignment to do, it opened my creatitivity level. And i learned what processes some logo creators must go through to get their logo to be successful

What about your project was least successful? Explain

The thing that was the least successful was that many times during the creation of logo I forgot to save the logo and the program kept crashing sometimes. This really got me frustrated. Overall i didn't learn as much about adobe after effects as i wanted to during this assignment. Also one less succesful part of my summative was the research and the written work. I tend to focus mostly on the fun part which was creating the logo. So due to this i wasnt able to complete the quality of work on the written part as i would normal have done.

How did you manage your time during the project?

I managed my time with creating the logos realy went. I created logos on a regular bases so i was easily able to complete the 50 logo. The advertising was the hardest part as i had never used After Effects before so learning the basics took a lot of time but i was able to create a good advertisement using tutorials and templates. i was a little behing in the acutally reasearch part but i got it all done before the due date.

What would you change about your work?

If i could change anything about my work it would most definately be part of research and the first logos i created. The research could have been done better with more througal report. For the logo at first i did not have a good idea on what i was creating. Thus the first few logos werent as good as they could be. But after a while i got better ideas and my logo started improving.


What mark do you believe you have earned on the project? Explain.
I think I will earn around the 82-90% range marks. The final product turned out good but there are lot of places where I could have improved. Therefore, my marks would get docked in those areas but overall it was a good project.

Design: Advertisment

The main advertising scheme most companies is us a billboard. So, i made a bill board for gap company for the summer. I have made two variations of the billboard. One uses a real billboard and other one uses a 3d computer made billboard.

GAP Billboard 1

GAP Billboard 2

Design: Logo on Products

The gap logo can be used on anything. I made the gap logo on a shopping bag and a t shirt.

Design: Logo

The new logo is better than the previous logo:

1. Modern font
2. Better background with graphics
3. Appeals to the consumers
4. More stylish
5. Has a bit edge on it as it stands out among other logos
6. It’s not simple, it is has more complexity to it.
7. The design on the logo has more themes like not just a simple background and a tall font. It uses gradients in combinations of good text.
8. It has a better color choices as compared to previous with one dull color.

Design: Color

The colors I have chosen are all different shades of blue. I wanted to keep atleats one thing from the original logo which was the background color blue. All of the colors shown above are not used as one solid color like the original logo. They are used with other variations of blue to create a better and more sophisticated logo.